![]() How to diversify and launch ads on new platforms. Purple Plus mattress: was 1,499 now from 1,299 at Purple (opens in new tab) The Purple Plus adds an extra foam layer to make it more cushioned than the Original, and amp up the pressure relief.Elements of a great video – learn Bryant’s formula for high performing video ads, plus the story behind the broken egg test. The Original Purple mattress is similar to the Purple Hybrids and can be very cooling.How to approach YouTube for prospecting…YT isn’t search ads, so stop treating them the same.Surprising test results – even really smart people are wrong half the time or more.How to hook someone properly in the first 5 seconds of a YouTube video ad.Awful - Purple, and in it the Goldilocks character, from the Goldilocks and. Here’s a quick look at what we cover on this episode… The video is entitled How to Use a Raw Egg to Determine if Your Mattress is. Purple Mattress was largely made famous because of a brilliant video made in partnership with the Harmon Brothers staring Goldilocks and featuring the “broken egg test.” It’s an amazing example of demonstrating the uniqueness of a product in a fresh, creative way. The Purple Mattress commercial has woman portraying Goldilocks and testing three different mattresses against the Purple Mattress. (Note: The default playback of the video. In 2017 they posted annual revenues in excess of $187 million. Does Your Mattress Pass The Human Egg Drop Test - Purple Mattress from purple mattress commercial lady Watch Video. Purple Mattress has grown from obscurity to being one of the most popular mattress-in-a-box offerings in just a few short years. I knew immediately I wanted to have him on the podcast. Hearing the details of how Bryant and team leveraged YouTube (as well as other channels) to achieve massive scale at incredible speed blew me away. ![]() I met Bryant Garvin at Ezra Firestone’s Blue Ribbon Mastermind in Nashville back in January. I’ve been looking forward to this interview for months.
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